Privacy Policy

Privacy Policy for Youth Rituals Effective Date: April 1, 2026

(Last Updated: April 1,, 2026)

At Youth Rituals, we believe that true radiance begins with trust and intention. We are committed to protecting your personal information with the same care we bring to crafting our mindful, science-backed beauty rituals. This Privacy Policy explains how we collect, use, share, and safeguard your information when you visit youthrituals.com, shop with us, subscribe to our rituals, or interact with our services (collectively, the “Site” or “Services”).

This policy complies with applicable U.S. privacy laws, including the California Consumer Privacy Act (CCPA/CPRA), the Texas Data Privacy and Security Act (TDPSA), and other state privacy laws. If you are in the European Economic Area (EEA), we also address key GDPR principles for transparency, even though we primarily serve U.S. customers.

Please read this policy carefully. By using our Site, you consent to the practices described here. If you do not agree, please do not use the Site.

1. Information We Collect

We collect information to provide, improve, and personalize your experience with Youth Rituals.

Information You Provide Directly

  • Account and contact details: name, email address, phone number, mailing address, password.
  • Order and subscription information: payment details (processed securely by third parties), order history, subscription preferences, shipping address.
  • Communications: messages you send us (e.g., support inquiries, reviews, skin concern details via quizzes or forms).
  • Marketing preferences and survey responses.

Information Collected Automatically

  • Device and usage data: IP address, browser type, device identifiers, operating system, pages visited, time spent, referring website.
  • Cookies and tracking technologies (see Section 5).
  • Location data (approximate, based on IP address).

Sensitive Information We may collect sensitive data such as health-related information (e.g., skin type or concerns shared voluntarily) or precise geolocation in limited cases. We only process this with your consent or as permitted by law and do not sell it.

Information from Third Parties We may receive data from advertising partners, analytics providers, or social media platforms when you interact with our content.

2. How We Use Your Information

We use your information to:

  • Process orders, manage subscriptions, and fulfill deliveries.
  • Provide customer support and respond to inquiries.
  • Personalize your experience (e.g., recommend rituals based on your preferences).
  • Send marketing communications (with your consent or as permitted).
  • Improve our Site, products, and services through analytics.
  • Detect fraud, enforce terms, and comply with legal obligations.
  • Conduct data protection assessments where required (e.g., for targeted advertising or profiling).

3. How We Share or Disclose Your Information

We do not sell your personal information as defined under CCPA/CPRA or TDPSA. We may share it in these ways:

  • Service Providers: With trusted partners who help us operate (e.g., Shopify for hosting and payments, shipping carriers, email marketing platforms like Klaviyo, analytics tools like Google). These partners are contractually obligated to protect your data.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets.
  • Legal Requirements: When required by law, subpoena, or government request.
  • With Your Consent: For any other purpose you explicitly approve.

We may share data for targeted advertising or “sharing” under privacy laws. You have the right to opt out (see Section 6).

4. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to enhance your experience, analyze traffic, and deliver personalized ads.

  • Essential cookies: Required for the Site to function (e.g., cart, login).
  • Analytics and performance: Help us understand how visitors use the Site.
  • Advertising: Allow us and partners to show relevant ads on other sites.

You can manage cookies through your browser settings or our cookie consent banner (where available). For more details, see our Cookie Policy (linked at the bottom of the Site).

5. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no system is completely secure. We encourage you to use strong passwords and protect your account details.

6. Your Rights and Choices

Depending on where you live, you may have the following rights regarding your personal information:

For All Users

  • Access, correct, or delete your information (subject to legal exceptions).
  • Opt out of marketing emails (unsubscribe link in every email).
  • Manage cookies and tracking preferences.

California Residents (CCPA/CPRA) You have the right to:

  • Know what personal information we collect, use, disclose, or sell/share.
  • Request deletion of your data.
  • Opt out of the sale or sharing of your personal information for targeted advertising.
  • Limit the use of sensitive personal information.
  • Correct inaccurate data.
  • Non-discrimination for exercising your rights.

Texas Residents (TDPSA) and Other States Similar rights apply, including access, deletion, correction, and opt-out of targeted advertising, sale of data, or profiling. We honor these rights consistently.

How to Exercise Your Rights

  • Submit a request by emailing contact@youthrituals.com or using the form in your account dashboard.
  • We will verify your identity before processing (e.g., via email confirmation).
  • Response time: Within 45 days (extendable if needed, as permitted by law).
  • Appeal process: If we deny a request, we will explain why and how to appeal.

Do Not Sell or Share My Personal Information Click [here] (or link to a dedicated opt-out page) to opt out of the sale or sharing of your personal information for targeted advertising.

European Users (GDPR Principles) If GDPR applies to you, we rely on legal bases such as contract performance, consent, or legitimate interests. You have rights to access, rectification, erasure, restriction, portability, and objection. Contact us to exercise these.

7. Data Retention

We keep your information only as long as necessary for the purposes outlined (e.g., order records for 7 years for accounting; marketing data until you opt out). When no longer needed, we securely delete or anonymize it.

8. Children’s Privacy

Our Site is not directed to children under 18 (or 16 in some jurisdictions). We do not knowingly collect data from children. If we learn we have collected such data, we will delete it promptly.

9. International Data Transfers

Youth Rituals is based in the United States. When we transfer data internationally, we use appropriate safeguards (e.g., standard contractual clauses) to protect it.

10. Changes to This Privacy Policy

We may update this policy from time to time. We will post the new version on this page with an updated “Effective Date.” Continued use of the Site after changes constitutes acceptance.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Youth Rituals 1501 Randolph St, Carrollton, TX 75006, Texas, email:contact@youthrituals.com.

We are committed to addressing your concerns thoughtfully and promptly.

Thank you for trusting Youth Rituals with your personal information and your beauty rituals.